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    In today’s growing marketing business, Influencer Marketing is the most outstanding and maybe the most popular one with a 42% growth in market.

    Within a short time, it replaced all the traditional advertising methods and now it dominates the marketing industry.

    Though I assume there is no one left who does not run into an influencer while surfing in the social apps; but still, what is Influencer Marketing and who do we call Influencer? Let’s take a look at it!

    Influencer Marketing is a way to promote your brand to a market, aiming to expand the reach of your brand to a larger market.

    An Influencer simply collaborates with the brand to promote it by influencing others.

    The right place for the influencers is of course social media; so they are dealing with social media marketing and gather their audiences from social media platforms.

    The increase in social media usage in recent years parallelly increased the growth in Influencer Marketing:

    A report published by Upfluenceshows the changes in Influencer Marketing and its effects on the Marketing sector between 2020 and 2021.

    · About 9.7$ billion market size in 2020; it is expected to increase to 13.8$ billion in 2021.

    · More on, Market welcomed 240 new influencer marketing-focused platforms and agencies over the last year, reaching a total of 1360.

    In a global world where people spend most of their time online, this huge jump sounds crazy, right?

    1- Go for Micro-Influencers

    With the market growth, more influencers are entering the field, yet they do not reach the same mass.

    They are categorized accordingly to their number of followers. Ordering them accordingly to their volume, the subgroups are micro, regular, mid, macro, and mega influencers.

    It may be seen that influencers with a high number of followers are preferable rather than micro-influencers; this is in fact, WRONG.

    Influencer Marketing, what you should look for is engagement; not followers.

    The average engagement rates for 2021 shows that micro-influencers with less than 15K followers overweigh the other groups on Instagram, Youtube, and Tiktok.

    So, go for micro-influencers!

    <img src=”content-marketing.jpg” alt=”engagement via content”>” class=”dq jl jm” src=”https://miro.medium.com/max/1400/1*t14bp4SqeA7qPY-PUNYyIA.jpeg” width=”700″ height=”350″/></div>
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<p id=2- Create a Content Strategy

    The increasing demand for Influencer Marketing is strengthening the marketing strategies of brands. They consistently adjust accordingly to increasing demand, the report reveals that the content output they produce is increasing cumulatively.

    So of course, an increasing majority of businesses have a standalone budget for content marketing, with 70% of businesses admitting they use Content Marketing.

    3- Be Consistent!

    More importantly, brands have almost full confidence while they invest in Influencer Marketing. On the marketing side, the breaking point is consistency. So, what businesses look for is building long-term partnerships. When they achieve that, influencer marketing brings great results, and it becomes a win-win situation for both sides.

    Data shows that 90% of businesses believe in Influencer Marketing and its effectiveness.

    The engagement brought by Influencers continuously adds value to brands and leads to an expansion in demand day by day. Remember, consistency brings the best result!

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