Are you following top brands in TikTok?

Because platforms are booming and there’s no better time to get on board.

is going to become .quickly The third largest social network Behind Facebook and Instagram, TikTok’s growing activity is good news for socially savvy businesses.

Brain food: Nearly half of all users Make purchases from the brands they see on the platform.

Therefore, it is not surprising that companies will step up to TikTok

But hey, marketing on TikTok is a completely different game than any other social media channel. That’s why we’ve put together this guide, breaking down how the top brands deal with TikTok’s existence.

What brands have mastered the art of TikTok marketing?

Trying to figure out how to use TikTok for your business? Want ideas for your own campaign?

We’ve got you covered! Below, we’ve highlighted the 9 best brands on TikTok (in no particular order), what they do well. and how their strategy can inspire your own content.

1. king

REI is the epitome of an established social brand (hint: 2.3 million Instagram followers) on the rise on TikTok. Its content strategy focuses on the impressive landscape. customer story As a result, they are rapidly establishing a name for themselves among outdoor creators.

Why is TikTok marketing unique?

• They put creators front and center throughout their content. From storytelling and inspirational posts. to product offerings, and more, REI highlights how customers can personalize their creativity.
• Community focus and sharing — The brand’s #OptOutside tag has been viewed over 138 million times as of January 2022.
• REI produces content that is not only visually appealing but also visually appealing. but also emphasizes the value of the brand as well This includes diversity and encouraging people of all shapes and sizes to embrace adventure.

2. Duolingo

Reality Check: The best brands on TikTok aren’t always common in the fashion or beauty industries.

Duolingo has created a great niche for itself on the platform. The comedy game featuring the language app’s mascot “Duo” received over 44 million “likes”.

hold that Nearly 60% of modern consumers Want to see funny messages? Across different brands, Duolingo’s accounts are hugely popular for watching memes and skits.

TikTok is a place for fun and humorous content. Duolingo’s phenomenal success also underscores how unique TikTok is compared to other social platforms. in terms of tone and content

Why is TikTok marketing unique?

• Memes and comedy. Humor goes hand in hand with the rise. Social media engagementAnd the overwhelming popularity of Duolingo’s content is a great example of how this is done.
• Brand skits feel like organic TikTok content, not ads or promotions. They achieve this by presenting real people and maintaining an extraordinary recording style.
• regularly! Duolingo posts on TikTok several times a week without fail. By posting often and finding out what hits your audience. They can find their voice faster.

3. milk makeup

Despite being one of the biggest beauty brands on TikTok, Milk Makeup’s presence didn’t. feel organization at all. That’s no coincidence though. The brand focuses on User Generated Content This makes the overall strategy more intimate and personal.

Latest information from TikTok Highlight how important creator content is to brands. When it comes to building trust and driving higher engagement rates. That’s exactly what Milk Makeup does with a focus on authentic content.

Why is TikTok marketing unique?

• Milk Makeup allows customers and creators to share and show off their products. This serves two functions of build trust through creator partners while encouraging UGC to continue to post new
• The perfect post preview! Discreet titles and previews allow viewers to have no relevant content and find what they are looking for.
• By organizing customer presentations into ‘hacked’ feeds, companies seamlessly publish their promotions and products without feeling ‘sellable’.

4. lululemon

Already a hit on Instagram and Pinterest, ecommerce giant lululemon is another example of how brands on TikTok can find their voice on the platform. The company’s creative and self-savvy content strategy is all about product hacking. exercise motivation and daily confirmation

The most striking thing about lululemon is the amount of content its creators create. Their company’s hashtags are over 1.7 billion (yes, billion) The respective #lululemon views and tags have millions of “likes” attached to them.

Takeout? Do not neglect the power of TikTok hashtags When it comes to increasing brand awareness and getting creators talking about your company.

Why is TikTok marketing unique?

• Again, the amount of UGC around lululemon is staggering. C2C Marketing It’s the definitive cornerstone of TikTok strategy — this is true for most fashion brands on TikTok.
• lululemon’s TikTok Marketing is a complete 180 based on what you see on the company’s Instagram, Facebook or Pinterest pages. That’s because TikTok is a niche platform that wants unique content.
• lululemon balances humor self awareness and product-centric posts to keep their TikTok feed fresh.

5. CASETiFY

By now you’ve probably seen common threads between these brands and Marketing on TikTok example.

That is, they almost all focus on creator-based content.

CASETiFY is no exception. The company is not shy about putting their products front and center. but through a community of creators and brand ambassadors. By providing serious entertainment value through play and challenge. Their ads and announcements didn’t feel like a promotion at all.

Why is TikTok marketing unique?

• The brand’s colorful aesthetics and enthusiastic tone speak directly to their Gen Z audience.
• CASETiFY gives bonus points for their creativity. This includes videos based on attempts to destroy phone cases that “Indestructible” with various challenges
• Eye-catching product exposure and UGC create a fun content strategy.

6. Chipotle

beloved Millennials and Gen Z Likewise, Chipotle’s TikTok account is a fine balance between traditional social content (think: food hacks) and meme-worthy UGC. Fortunately for Chipotle, their cult following never fails to build. Creative skits and videos worth reposting.

Why is TikTok marketing unique?

• The company is self-aware and has a sense of humor. But it does so without being seen as a “parody” account.
• Chipotle knows its audience and engages with them whenever possible through TikTok comments.
• Brands are not shy about sharing their UGC or showing off their personality.

7. GoPro

We’ll Bite: GoPro is Social brands that benefit from products that offer viral and visual content.

Still, they rely on TikTok’s marketing tactics such as hashtag challengeGoPro content is heavily promoted through creator partnerships with official brand ambassadors. Oh, and don’t forget the social media mentions from thousands of professional photographers and daily life creator

Why is TikTok marketing unique?

• GoPro’s stunning, high-quality image content is all it takes.
• They are champions of UGC and Hashtags, collecting over 11 billion views of the brand’s hashtags on #GoPro alone.
• GoPro is proud to present an army of brand ambassadors (via the #GoProFamily) who consistently produce content on behalf of the company.

8. Glossier

Glossier has quickly established itself among the best TikTok brands after years of being the must-have beauty account on Instagram.

Like most cosmetic brands Behind-the-scenes and creator-based content is Glossier’s bread and butter. Their collaborations and UGC range from posts from Olivia Rodrigo to creator content with a few hundred followers.

Why is TikTok marketing unique?

• Many posts focus on unboxing and deliver goods. This is an important way to generate flow, encourage UGC . and Build a positive relationship with customers
• Their UGC doesn’t care about your follower count. This highlights how much the company values ​​the entire audience and wants to celebrate them as well.
• Glossier’s various content strategies (such as behind-the-scenes content, unboxing, customer videos) are worth scrolling and perfect for their target audience.

9. Pull&Bear

Once again, marketing on TikTok requires your creativity. Promotion Ideas It should be anything but “normal”.

Clothing brand Pull&Bear knocked it out of the park with its flashy, heavy content that everyone raved about in the younger crowd. An additional bonus is They are dedicated to content for creators and encourage sharing through tags. #pullandbearcommunity

Why is TikTok marketing unique?

• Focus on trend-focused UGC and out-of-the-box content that works well in the TikTok community.
• Creator-centric content that makes their promotions seriously fun.
• Excellent use of TikTok music library to grab viewers’ attention and make their videos stand out.

What can your company learn from the best brands on TikTok?

Listen: You have a lot of options when it comes to marketing on TikTok.

If you don’t know where to start do not panic You can look at these brands using TikTok as a starting point for inspiration. To summarize, consider all of the companies above:

• Rely on creator-focused content to build brand awareness and audience trust.
• Post unique content primarily on TikTok.
• Give the personality, the voice of the brand. And their creativity shines bright whenever possible.

Building your brand strategy around content partners can kickstart your TikTok presence. It also encourages other users to publish about your company faster than you can.

That means faster recognition and opportunities to grow your audience.

Interested in working with creators to help promote your brand? Contact Statussphere To chat with our consumer-to-consumer marketing experts.