Rome is every shopper’s wonderland because it accommodates a wide swath of fabulous places where you can find everything from high-end designer goods and luxury brand items to fast-fashion clothes and handmade apparel.
Whether you’re seeking to upgrade your closet or simply window shop along Rome’s picture-perfect streets, you’re sure to find a place to go in the city.
We’ve created an insider guide to the best shopping in Rome so you know exactly where to go to indulge in a well-deserved retail therapy. There are luxurious department stores, bustling shopping streets, budget-friendly shopping malls, and more!
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The Top 5 Places For Shopping in Rome
Via Del Corso
Perfectly located in the heart of Rome, Via Del Corso is one of the city’s most prestigious commercial stretches. This bustling shopping street links Piazza del Popolo with Piazza Venezia, and it’s dotted with a dazzling array of stores catering to every taste, style, and budget.
While making your way through Via Del Corso, you will find everything from high-end brands to fast fashion stores. If you are a luxury-loving traveler, for instance, be sure to stop by the opulent Galleria Alberto Sordi, an Art Nouveau-style building that plays host to stellar fashion boutiques such as Prada, Moncler, and Dolce & Gabbana.
Now, in case you want to shop without digging deep in your pocket, no worries. In Via del Corso, often regarded as Rome’s high street, you’ll come across big-name retail brands such as H&M, Zara, Gap, Benetton, and more.
Via del Governo Vecchio
Nestled behind the alluring Piazza Navona, Via del Governo Vecchio is one of the best places to go shopping in Rome. There, expect to come across a plethora of boutique stores and vintage shops, making it the perfect destination for those seeking to find stylish items with plenty of history.
A must-visit? The Otherwise Bookshop — an Insta-worthy English-language bookstore featuring a robust selection of classic novels, new releases, and kid-friendly reads.
Running along 5 blocks in Rome’s Centro Storico, the cobblestoned Via del Governo Vecchio is also lined with a myriad of lively bars, charming restaurants, and historic buildings dating from the 15th and 16th centuries.
Via Cola di Rienzo
Set in the heart of the Prati neighborhood, just north of the Vatican, Via Cola di Rienzo is a prime destination for those seeking a more “local” shopping experience in Rome. This tree-lined street is less touristic compared to Via del Corso, but it still manages to spoil visitors with a delightful array of stores, both Italian and international.
Highlights include Falconeri, well-known for its high-quality cashmere knitwear for men and women, Intimissimi, an Italian brand that specializes in lingerie, and famous stores such as Zara Home, Tiffany & Co., Sephora, and Tomy Hilfiger.
The crown jewel of Via Cola di Rienzo, however, is COIN Excelsior, a one-stop department store where visitors can find desirable items by high-end brands like Armani Exchange, Marc Jacobs, and Guerlain, just to name a few.
Via Dei Condotti
Beginning at Piazza di Spagna (the Spanish Steps), Via Condotti is one of the most fashionable shopping streets in Rome. Due to its robust selection of haute couture boutiques, it is one of the favorite destinations for those seeking to find luxury items.
Some of Via Condotti’s most coveted stores include Giorgio Armani, Miu Miu, Dior, Valentino, Hermès, Prada, Salvatore Ferragamo, and Céline. Another sought-after shopping destination in this opulent street is Palazzo Fendi, which is Maison’s flagship store in Italy.
Via Condotti is also lined with a wealth of precious historic buildings from the 17th, 18th, and 19th-century, making it a prime place for an idle stroll and window shopping in Rome.
Castel Romano Outlet
Castel Romano is an absolute must for those seeking to score heavily discounted designer brand items. Located just 20 minutes from Rome, this outlet shopping mall features a fine selection of over 150 stores, including Jimmy Choo, Moschino, Valentino, Armani, and Burberry, where you can save up to 70%.
What is the famous shopping street in Rome?
Located in the heart of the city, Via Del Corso is the most famous shopping street in Rome.
What should I buy while shopping in Rome?
Italian ceramics, shoes, leather handbags, jewelry, and clothing are some of the top items to buy while shopping in Rome.
What is the best shopping area in Rome?
The 5 best places for shopping in Rome:
- Via Del Corso;
- Via del Governo Vecchio;
- Via Cola di Rienzo;
- Via dei Condotti;
- Castel Romano Outlet.
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