Ways to find the best influences for your brand and business who can help to get a spike in your ROI!
If you’re in the business of promoting products or services on Instagram, then you know that finding the right influencers to promote your stuff is essential.
But with millions of users and countless influencers out there, how do you know who the right ones are? I have been using THE influencer marketing strategy for my clients now where we identify and connect with the most influential people on Instagram in their niche.
1. Define your goals and objectives
The first step is to define your goals and objectives. What do you want to achieve with your influencer marketing campaign?
Ask yourself or your client these questions:
- Are you looking to increase brand awareness?
- Drive traffic to your website?
- Boost sales or engagement?
- Are you looking to work with the influencer for the long term?
- Do you want their audience to become your customers?
Once you know what your objectives are, you can start looking for influencers who can help you achieve them.
2. Research, research, research!
Now that you know what you want to achieve with your influencer marketing campaign, it’s time to start researching potential influencers.
Here are some tips:
-Use hashtags relevant to your industry or product. Example: If you sell skincare products, use hashtags like #skincareinfluencer, #londonbeautyinfluencers #skincareinfluenceruk, etc. Or simply use google “Skincare influencers based in London”.
-Check out who is already talking about your brand or product ie use Social Listening for finding influencers rather than just customer inquiries. If you might not have a brand presence check out your competitors to see who is talking about them.
-Use social media listening tools like Hootsuite Insights or BuzzSumo
-Look up industry-specific influencer lists (eg Forbes, TopRank, Business Insider), now this may or may not be a good idea depending on your industry because sometimes these lists are compiled based on reach rather than engagement. Also at times, these companies list out macro-influencers with millions of followers which may not be the best use of your budget unless you have a very large one. So in that case, I would recommend looking for micro-influencers in your niche with a more engaged following.
Here are some of the ways to find micro-influencers.
- Micro-influencers have a more engaged following
- Look for influencers with under 10,000 followers but good engagement (likes, comments, shares)
- Use TikTok, Snapchat, and other platforms to find new influencers where you can use niche and relevant hashtags.
- Google search is your friend!
Make a google sheet or an excel doc to keep track of all the influencers you come across during your research.
3. Evaluate their influence
Now that you’ve compiled a list of potential influencers, it’s time to evaluate their influence. There are a few key factors you’ll want to look at:
- Reach: How many followers do they have?
- Engagement: What is their average engagement rate?
You can calculate this by dividing the total number of likes and comments on a post by its follower count.
REMEMBER: Engagement is the most important metric, it’s more important than reach because if the influencer has followers but not one comment or like then what’s the point?
Here is the formula to calculate an influencer’s engagement rate:
(Total number of likes + comments) / Followers * 100 = Engagement Rate)
- Relevance: How relevant are they to your industry or niche? If you are reaching out to people who are not interested in what you do, then it’s a waste of time and resources.
- Authenticity: Do their posts seem genuine? According to me trueness and actual interest in the brand is more important than the quality of the content. The more raw and true it is, the more likely it is to convert.
4. Set a Budget:
Well, now that you know what your objectives are and who your target influencers are, it’s time to set a budget.
Your budget will depend on a few factors, such as:
– The size of your campaign
– The number of influencers you want to work with
– The platforms you want to use
– The type of content you want to create
Each influencer has its own price and you can negotiate with them. I would recommend starting small with 1–2 influencers on 1 platform to get a feel of how it goes and then scale up from there.
5. Create a Pitch
Now that you’ve identified and evaluated potential influencers, it’s time to reach out to them. Here are a few tips:
- Personalize your message: Don’t just copy and paste a generic message. Take the time to write something personal that shows you’ve done your research.
- Be clear about what you want: Tell them what you’re looking for and how you think they can help you. Be specific about what you want them to do, eg write a blog post, create a video, etc.
- Offer something in return: What can you offer them in return? This could be anything from free products to exclusive access to your brand.
- Be patient: Don’t expect a response right away. Influencers are busy people and it might take them a while to get back to you.
Many influencers have their contact information listed on their website or social media profile, so you should be able to reach out to them directly. If you can’t find their contact information, try sending them a message on social media. It can be difficult but give it a try! Many influencers also associate with agencies, so if you’re having trouble reaching out to them directly, you can try contacting their agency or PR.
6. Track your progress
Once you’ve started working with influencers, it’s important to track your progress. This will help you see what’s working and what’s not so you can adjust your strategy accordingly. There are a few key metrics you should track:
– Engagement: How much engagement are you getting on your posts? Are people liking, commenting, and sharing your content?
– Reach: How many people are you reaching with your posts?
– Traffic: How much traffic are you getting to your website or blog?
– Sales: How many sales are you generating?
Keep checking the post and engage with the influencer’s followers. Also, don’t forget to measure your ROI (return on investment). This will help you determine whether or not your influencer marketing campaign is successful.
How you might think what if I asked the influencer to create content but he/she didn’t.. Well hence, we have CONTRACTS and AGREEMENTS.
An influencer contract is a legally binding agreement between you and an influencer. It sets out the terms of your relationship, including what you will each do, what you will get in return, and how much you will be paid.
An influencer contract can help prevent misunderstandings and disputes down the road. It can also protect your intellectual property and ensure that the influencer meets their obligations.
If you’re working with an influencer, we recommend that you have a contract in place. This article will provide an overview of what to include in an influencer contract.
There you have it! These are just a few tips on how to find and work with Instagram influencers. If you’re looking to take your business to the next level, then influencer marketing is a great way to do it. So what are you waiting for? Get out there and start finding the right influencers for your business! Thanks for reading.
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