The digital marketing space is becoming more saturated every year. At any given time, your brand is expected to have a presence on Facebook, LinkedIn, Instagram, Snapchat, Twitter, TikTok, and YouTube. You can place ads on web pages, make offers via push notifications through your business app, and advertise on popular streaming services like Hulu.
This omnipresence also affects consumers. People tweet about how tired they are of seeing ads.
All of this means that competition between market leaders is fiercer than ever, and the demand for data and content to cut through the noise has never been greater.
For large companies and established brands, the simple way to beat saturation is to increase advertising budgets to overwhelm and dominate the market. However, for most business owners and entrepreneurs, it’s not as easy as spending more money than the competition.
Tricks, like Wendy’s mean tweets or Burger King’s “Whopper Detour” (which offered app users a $0.01 deal on a Whopper when they were within 600 feet of a McDonald’s) are flashy and they can work to drive additional conversions. However, it is not a sustainable strategy to have to constantly outdo yourself to cut through the noise.
Another solution is to harness the power of AI to make every marketing decision count.
Tools like AdCreative.ai are based on machine learning and deep learning, which takes the stress out of continually having to stop or “hit the reset button” to adjust to an emerging trend. Creative intelligence can do the heavy lifting for you.
AdCreative.ai is powered by powerful AI algorithms that can perform A/B tests to compare ad variations and gather insights to determine which automated creatives or automated banner ads perform and connect best with your target audience. Continue to analyze the market and conduct tests while reducing costs and saving time.
AdCreative generates winning creatives in no time flat at an unbeatable price.
Use the power of AI to win the hearts and wallets of your client’s audiences.
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