The holidays are approaching, and I hope everyone reading this makes time to be with those they care about. Now let’s get right into it, with the latest social media trends you need to know. Be sure to check out the latest or visit my blog to see more recaps.
Content Marketing Predictions for 2022
A survey conducted by Studio ID with over 100,000 marketing respondents, provided a look into predictions for content marketing trends in 2022. Here are a couple of my favorite predictions:
A Shift For Content Formats — Marketers expect a continued shift in content formats, specifically podcasts, white papers, and webinars. Survey respondents expect a rise in overall podcasts created by brands, continuing their steady rise in popularity throughout 2022. Nearly 60% of respondents indicated they expect to see more podcasts next year.
Demonstrating ROI — We’ve talked about attribution data before and how marketers face the challenges of demonstrating ROI through their respective channels. Nearly 30% of survey respondents reported demonstrating ROI as the biggest recurring challenge facing their marketing programs.
Five Strategies For The 2021 Holidays Guide
The holidays are approaching, and marketers continue to prepare for 2022 as well. Listrak has put together a guide featuring five strategies for the holidays and beyond. Strategies worth noting include:
Engagement Ensures Visitors Become Browsers, and Browsers Become Buyers — When possible, look for ways to maintain consistent sends across email, SMS, and social to ensure the traffic sent to a website is well-qualified and warmed up. For example, Listrak recommends using SMS to tout new arrivals, location-based events, flash sales, and other timely items, while reserving email for needs with a longer lead time.
Continue To Nurture the Customer After Every Sale — Between a rise in eCommerce and the pushing of Buy-Online-Pick-Up-In-Store (BOPIS), there’s a push for brands to implement a powerful post-purchase strategy to retain new subscribers and buyers acquired during the holidays. Brands are looking to stay in contact with shoppers and keep them informed throughout the entire shopper journey, adding transactional messages to communicate process details and confirming when the order has been delivered or ready for pick-up in our case.
8 Graphic Design Trends For 2022
The lists keep coming, this time with eight graphic design trends with an infographic from Venngage. Kudos to the Hot Box team for already implementing a lot of this between House of Brands and Sunnyside, but here are some personal favorites of mine:
“Ads that look like me.” — A push for more representation from marginalized groups in marketing visuals. America is a country with people from all walks of life, and a brand’s marketing efforts should reflect that in the creative.
Making Data Fun — Social media users are more familiar with seeing complex data displayed through graphs and other visuals. How can our brands continue to use data visualization to keep our audiences engaged?
Branded Memes — Have you ever been scrolling on your phone, and you see a meme, but as you look closer, it’s actually from a brand? As brands continue to explore other mediums for their content, marketers are looking at other cultural moments to tap into that stem from social media.
Until next time! Have you come across any relevant news that advertising and marketing professionals need to know? Leave a link in the comments below and let us know.
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