6 Important Social Media & Influencer Trends of 2023
Nowadays, customers are seeking authenticity, community, and lifelike experiences, therefore things are about to seem real (even in the virtual domain). This is all because of new platforms and a strong focus on authentic & multi-sensory content.
As much as we all attempt to stay up to date, social media platforms are known to be constantly changing rapidly.
Do you want to follow it, then? To know everything you need for the coming year, continue reading.
Top 6 social media marketing trends for 2023
1. TikTok is prepared to rule the “NOW”.
In the second half of 2022, TikTok put out new features, just like the numerous social media platform updates we see every day. It is very clear from this that its objectives go beyond only dominating the social network used by marketers. It strives to be without a doubt the best social network ever.
This year, TikTok has released 7 original features that were directly affected by other social media platforms. This is nothing new as TikTok has a history of innovation (after all, its initial video format served as the model for YouTube Shorts and Meta’s Reels). With these brand-new features, a collaboration with Linktree, Shopify, and WooCommerce, as well as rumors of a podcast app, TikTok seems to be aiming to become a “super app.”
2. BeReal: The only new app that matters
A select group of friends can see one unfiltered, unedited photo each day on the photo-sharing app BeReal.
Why the rage? Gen Z wants unfiltered, uncurated social media content that doesn’t push you to buy anything or make you feel bad about your life. All that counts is that they enjoy themselves while they are here.
3. Influencers: All Fresh & New
Influencer marketing has been acknowledged as a trend for some time, but in 2023, the meaning of the term “influencer” is evolving. Influencers with dedicated followers and specialized expertise who can create outstanding user-generated content are just as valuable as well-known influencers with millions of followers. For small and medium-sized businesses (SMEs) and B2B brands, identifying influencers and implementing effective influencer marketing strategies that matter to your audience or industry are essential.
4. Hashtags vs. Keywords
Google’s internal survey suggests that 40% of people between the ages of 18 and 24 are now using social media as their primary search engine.
What does that mean, you ask? With explicitly targeted keyword research, it’s time to enhance your social media strategy. Instead of adding random hashtags to your content after a post is published, use keyword research to inspire you to create content for people already searching for it.
5. Millennials: it’s time to stop using GIFs.
It will be challenging to persuade millennials that gifs are not only a dated technology that predates the internet but are also, uh, not popular anymore. Don’t murder us, we’re not saying that. Because users’ and content partners’ interest in gifs has declined, Giphy, the gif search engine, has noted indications of a general downturn in gif usage.
6. Much More of LinkedIn
Have you recently noticed that the personal updates on your LinkedIn feed are getting more and more ‘out there’? Content that is more oriented for Facebook/Instagram posts?
It’s time to vary up your posting approach by including a few linkless articles, such as motivational sayings, amusing jokes, or succinct yet powerful personal experiences. Give your brands a personal viewpoint to let your followers see a more human side. But to avoid offending anyone, be genuine and grounded in truth.
Amplify your social media marketing in 2023.
Being acquainted with social media marketing trends offers a lot of opportunities for marketers and companies, but effective audience engagement necessitates a keen sense of when and how to use it.
Are you positive that you are using social media to the fullest extent possible for the sake of your business? If you want to be the best brand possible by employing these social media marketing trends and influencer marketing strategies, email us at [email protected].
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